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I LOVE MY SIZE

BRAND CHAKOUKA UNVEILS IN A LIMITED EDITION ITS NEW COLLECTION OF TIMELESS BAGS "I LOVE MY SIZE". A FLAGSHIP NOVELTY.

I LOVE ME; THEREFORE I AM

The longest learning is to learn to love yourself, to love your defects, internal or external, hidden or apparent, dissimulated and corrected by small tricks that only betray our vulnerability. The bag "I LOVE MY SIZE", the latest of the CHAKOUKA brand designer Ghizlane El Braimi invites us to assume our size, shape, silhouette. Too round? Too skinny ? Too big ? Too small ? Whatever the diktat of the fashion industry! Let it all be forgotten. That is the implicit and funny message of this creative artist who does not depart from her humor to express serious things.

A CHARADE

It could be described as a charade: My first is a letter, my second is a color, my third is a rectangle, and my whole is a bag! An all-leather pouch with one or more colored letters, those who label size on clothing. Once more, the designer Ghizlane El Braimi diverts the functions and codes of an object, customizes them and gives them a new meaning. The letters (S, M, L, XL) that are usually hidden are here shown, claimed and assumed. Not only once but repeated infinitely, aligned alongside each other, front and back.

UNIQUE AND CHIC

No bag resembles another. The motto of the designer seems to be : "Why make it simple when it can be complicated? » She does not create new size labels, but chooses the remaining labels to offer a unique and chic object. It can be worn everyday as a fetish object or for going out in the evening for cocktails or for Sunday brunch. It can be worn as well with casual, smart casual "dress code" or with evening dresses.
"I LOVE MY SIZE" is the bag for all those who assume what they are, those who have a taste for elegance, quality and originality.

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Ghizlane EL BRAIMI

The author Ghizlane EL BRAIMI

Fondatrice de la marque & du mouvement CHAKOUKA

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